Penny is your AI receptionist. She works around the clock. When your hands are full, she picks up in your business's name, finds out what the customer needs, and books the job for you.
Try her right now · that number is a real front desk, answered by Penny
From $199/month · keep your own number · live in about a day
Most people don't leave a message. They don't call back. They just call the next business until someone answers. Here's the whole story, in 45 seconds.
You're busy working. Your hands are full. You can't get to the phone.
The call goes to voicemail. Most people won't leave a message.
They call the next business. Your competitor is one tap away.
The other business answers. That customer is gone — and you never knew they called.
Every business already has a system for missed calls. Usually it's one of the first three.
| You stop and answer | Voicemail | Answering service | Penny | |
|---|---|---|---|---|
| Picks up while you're on a job | No — you're under a sink | Yes, technically | Yes | Yes |
| Time to answer | Whenever you can get to it | Instant | Ringing, then hold | Under 5 seconds |
| Nights, weekends, holidays | Your evening | Yes | Usually costs extra | Same as any hour |
| Gets the job details | Yes, you know what to ask | Only what they choose to say | A name and a number | Asks your trade's questions |
| Quotes your prices | Yes | No | No | Yours, word for word |
| Books the appointment | Yes | No | Rarely | On the call |
| What it costs you | The job you're standing in | The customers who don't leave a message | $300–$1,500 a month | $199 a month |
Most people don't leave a voicemail, so option two is really just option four's cost with none of its benefit.
Penny is like a great receptionist for your business — without the salary. She answers fast, every time, in your business's name. She talks to every caller and asks the right questions: what the job is, where it is, whether it's worth your time.
She does more than take a message. She books the job. And every word of the call is waiting in your dashboard, so you know exactly what was said and what to do next.
She knows your services, your hours, and your area. And she sounds like a real person.
Penny only answers when you can't. If you pick up yourself, she does nothing.
When you miss a call, Penny answers in seconds. She uses the greeting you set, and she sounds calm and friendly — like a real person at a real desk.
Penny finds out what the job is, where it is, and how soon they need it. She writes down the details and books the job while the caller is still on the line.
The moment the call ends you get an email with the job, the number and a calendar invite — and the whole conversation is in your dashboard.
This is the part most AI receptionists get wrong. They take a name and a number, and you still have to ring back to find out what the job is. Penny asks your trade's questions — here are the real ones, not a sample.
Treated as urgent: a burst pipe, water that won't stop, sewage backing up, no water at all. She tells them to shut the main valve before she says a word about appointments.
Treated as urgent: no heat in freezing weather or no cooling in dangerous heat — especially with a baby, an elderly person, or someone unwell in the house — and any burning smell.
Treated as urgent: sparks, a burning smell, scorch marks, a hot or buzzing panel. She tells them to kill the main breaker if it's safe and stay clear until someone arrives.
And if she hears a gas smell, a carbon monoxide alarm, smoke or fire, she stops trying to book anything and tells them to get everyone outside and call 911 or the gas company. That call is not worth a booking.
Most "AI receptionists" you'll be offered are one company's software with someone else's logo on it — which is why they cost $300 to $900 and why they all sound the same. We wrote Penny's voice pipeline from the ground up: the listening, the thinking and the speaking are ours. That's why she answers in under five seconds, why she sounds like a person, and why $199 is a real price rather than a loss.
Simple monthly plans. Start small and move up when you get more calls.
For one-person businesses and small teams.
~100 calls / 300 min · extra $0.50–$1 per min
For teams with a few workers or more calls.
~300 calls / 750 min
For bigger businesses with more than one location.
Unlimited calls (fair use)
Starter is what we run today. Growth and Pro are where Penny is heading — talk to us if one of those is what you need and we'll tell you honestly when it lands.
Penny is new. Instead of stock quotes from people you've never met, here's the honest offer: be one of the first ten, and get our attention while we're small.
We configure Penny around your business by hand — your greeting, services, prices, hours and area. You make one test call and tell us what to change.
Your rate is locked for as long as you stay a customer, even when list pricing goes up. No setup fee, cancel whenever.
You talk to the people who build it. Ask for a change to how Penny handles your calls and it's usually done the same week.
You're handing us your phone line, so you should know exactly what we keep. Here it is, plainly.
We keep what was said in text so you can read any call back. We don't record or store the audio of a call at all.
Every call, booking and message is tied to your business, and every lookup is filtered by it. There is no shared view and no way for another customer to see your calls.
Your calls are not sold, shared, or used to train anything. They exist so you can read them and so Penny can answer for you.
Ask us to delete a call, a customer's details, or your whole account, and we do it. If you leave, we don't keep a copy.
Being straight with you: the servers are in Europe today because that's where we started, and we're moving them to the US. Ask us where your data sits and we'll tell you exactly.
Judge for yourself before you believe us — ring (781) 701-0758. That's a real front desk, answered by Penny. Talk to her like you'd talk to a receptionist and see how far she gets.
Nothing changes. Penny only answers when you don't pick up after a few rings. If you answer, she does nothing.
Not yet, and we'd rather say so. Penny books into your Penny calendar — the appointment appears on your work list the moment the call ends, with the customer's name, number and what the job is. Connecting Google and Outlook is what we're building next.
She can't put a call through to you yet — that's honestly a gap. What she does is take the details, tell the caller you'll ring back shortly, and put it at the top of your work list. If it's an emergency she says so and tells them what to do in the meantime.
Yes. You keep your number and nothing is ported. You set your phone to forward to Penny when you don't answer, which takes about five minutes. Customers see no difference.
Most businesses are ready in about a day. You tell us about the business, we set Penny's greeting and questions up with you, and you forward your calls to her once you're happy with how she sounds.
You're billed for the extra minutes at $0.50 to $1.00 a minute, and we tell you when you're getting close. You can see the minutes you've used this month in your dashboard whenever you like — no surprises at the end of the month.
No. It's month to month. Tell us to stop and we stop at the end of the month you've paid for.
You'll see it, because every word of every call is in your dashboard. Tell us what she should have said and we change it — usually the same day. Her answers come from your business details, which you can edit yourself; she uses the new version on her very next call.
She quotes only the prices you've given us, word for word, and she's told never to invent one. If a caller asks about something that isn't on your list, she says it's not something you do or takes a message — she doesn't guess.
She takes them both. Penny isn't one phone line with one person on it, so a second caller doesn't get a busy signal or a queue.
No. Your calls and your work list open in the browser on your phone or your laptop. Nothing to install, and nothing new for your crew to learn.
Not yet. Sending texts to US numbers needs carrier registration, which we're working through. Until that clears, Penny confirms the appointment out loud on the call and it lands on your work list — she never promises a text that isn't coming.
She answers politely and closes the call, and you'll see it in your list with no booking against it — so you can tell at a glance it was nothing. We don't have a spam filter yet; those calls do use a few seconds of your minutes.
Us, directly — there's no ticket queue. While we're taking on our first businesses you're dealing with the people who built it, and we'd rather hear about a problem the day it happens.
Stop losing jobs to voicemail. Let Penny answer your calls today, while you do the work.
Hire Penny →✓ Keep your number · month to month · set up with you, by hand